2. The “Decoy Dish” 🎯
Some menus include one dish with an outrageous price—like a $90 steak. Almost nobody orders it, but its job is to make a $45 dish look cheap in comparison.
3. The Eye Magnet 👀
Studies show that your eyes naturally go to the top-right corner of the menu first. Restaurants know this, so they often put their most profitable dishes there.
4. Fancy Descriptions 🍲
“Chicken with rice” sounds plain. But “Slow-roasted farm chicken with buttery herb rice” sounds irresistible. Descriptive words make you think it’s worth more—and you’ll pay more without hesitation.
5. Colors That Influence 🎨
Red = stimulates appetite.
Yellow = grabs attention.
Green = makes dishes feel healthy and fresh.
Menus use color like advertisements.
Final Thoughts
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